Website Planning - do you have a plan?

Before you begin to create (or re-create) the content for your website, it is important to sit down away from a computer and put down on paper some clear goals for your online presence.

• What type of site do you want (i.e. web-brochure, information source, service provision etc)?
• What do you hope to gain from your website (i.e. inroads into new business opportunities, a higher profile etc)?
• What do you want a user to take away from a visit to your site?
• Who is your target audience?

Then you must think about your target audience and ask yourself:

• What do they want to find when they visit my site?
• What information is going to be of use to them?
• Are my audience's hopes consistent with my goals?