Search Engine Optimisation Tips

There are many companies out there offering search engine optimisation services. While these companies can often produce tremendous results they can sometimes also be prohibitively expensive.

Here are a few tips to enable you to begin the optimisation process yourself:

• Choose a set of keywords - select some keywords and phrases that you would like a user to be able to locate you by.
• Write keyword heavy content - use these keywords as much as possible throughout your content. Some search engines will determine your sites relevance by the ratio of keywords to total content.
• Include the keywords early in the page's content.
• Use the keywords in your title tag - many search engines give the greatest weight to keywords found within the title tags of your page's html. This title information appears at the very top of your browser window and is often used as a descriptor in a search engine list.
• Include the keywords in your meta-tags - meta-tags are contained within the header of the html in your page. Some search engines will increase your sites relevance if they locate the keywords here as well as in your content.
• Don't include keywords in your meta-tags if they are not found in the content of your page - some search engines will perceive this as spamming and may remove your site from their listings.

While there are many other factors that determine your site's search engine ranking, these are things that all highly ranked pages should have.